OKRs and KPIs

Published On: January 17, 2022|Categories: Objective and Key Results|

OKRs and KPIs

Published On: January 17, 2022|

What is OKR 

OKR stands for Objectives and Key Results. It is a powerful goal-setting framework used to set and track goals and measure progress in achieving them. 

In the OKR framework, objectives are specific, measurable, and time-bound goals that align with the overall mission and vision of the organization. Key results are the measurable outcomes that indicate progress toward achieving the objectives. 

One of the key benefits of OKRs is that they provide a way to align the efforts of individuals and teams with the strategic priorities of the organization. By setting clear objectives and measurable key results, OKRs help to focus attention and motivate action toward achieving important goals.  

OKRs are often reviewed and revised on a regular cadence, such as quarterly, to ensure that they remain relevant and challenging. 

Some examples of OKRs are: 

Startup: Objective: Launch a new product Key Results: 

KR 1: Conduct customer research and interviews with 100 potential users 

KR 2: Develop and test three different product prototypes. 

Non-profit organization: Objective: Increase donor engagement Key Results: 

KR1: Send a personalized thank-you message to every donor within 24 hours of receiving a donation. 

KR2: Host three fundraising events with at least 100 attendees each. 

To learn more about OKRs, Visit our latest blog where we extensively talk about What are OKRs.

What is KPI 

KPI is a short form for Key Performance Indicator, which is a tool used to measure and evaluate how effectively an organization, team, or individual is achieving their goals. It aims and measures the organization’s business-as-usual metrics that evaluate the success of an ongoing process or specific activity.  

 KPIs can be quantitative or qualitative, and they may measure various factors such as sales, customer satisfaction, productivity, efficiency, quality, or safety.  

Some examples of KPIs are

For Sales

  • Monthly sales growth rate 
  • Sales revenue per employee 
  • Conversion rate (percentage of leads that turn into customers) 

For Marketing

  • Website traffic (unique visitors, page views, etc.) 
  • Click-through rate (CTR) on ads or emails. 
  • Return on investment (ROI) for marketing campaigns. 

Moreover, KPIs are used only to measure the results of an ongoing process or project. they are unable to reveal what must change or grow to improve those figures.  

What’s the difference between an OKR and KPI

Difference between an OKR and KPI - Datalligence.AI

Between KPI and OKR, is one better than the other

There isn’t necessarily a “better” option between KPIs and OKRs, as they serve different purposes and can both be useful depending on the situation. Here are some key differences between the two: 


  • Focus on measuring specific, quantifiable outcomes or activities. 
  • Typically used to track progress toward a specific goal or objective. 
  • Often used in performance evaluations or to assess organizational performance over time 
  • Can be limited in their ability to drive innovation or encourage the exploration of new ideas 


  • Focus on setting and achieving specific objectives, often with an emphasis on stretching beyond current capabilities. 
  • Designed to encourage agility and adaptability, with the flexibility to adjust goals as circumstances change 
  • Often used in organizations that prioritize innovation or creativity, as they allow for experimentation and learning 
  • Can be more challenging to measure than KPIs, as they focus on outcomes that may be difficult to quantify 

Ultimately, the choice between KPIs and OKRs will depend on the specific needs and goals of the organization. Both can be useful in different contexts, and some organizations may find that a combination of both approaches works best. 

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Why do KPIs fail 

KPIs can fail for a variety of reasons, including: 

Poorly defined or irrelevant metrics 

If KPIs are not carefully selected and defined, they may not accurately measure the desired outcomes. Similarly, if the metrics being measured are not relevant to the overall goals of the organization, KPIs may not be useful. 

Lack of alignment with strategy 

KPIs should be directly aligned with an organization’s strategic objectives. If there is a mismatch between KPIs and strategy, they may not accurately reflect progress toward the organization’s goals. 

Lack of buy-in from stakeholders 

 If KPIs are not understood or accepted by stakeholders, they may not be used effectively. This can result in low adoption rates or poor performance. 

Inadequate data collection and analysis 

 KPIs rely on accurate data collection and analysis. If data collection or analysis is poor, KPIs may not accurately reflect the desired outcomes. 

Overemphasis on KPIs 

 KPIs are a tool for measuring performance but should not be the sole focus of an organization’s efforts. Overemphasis on KPIs can lead to a narrow focus on short-term goals, rather than long-term strategic objectives. 

KPIs can fail if they are not carefully selected, aligned with strategy, and implemented effectively. Organizations should take care to ensure that KPIs are well-defined, relevant, and supported by stakeholders to maximize their effectiveness. 

Can OKRs replace KPI

OKRs are not necessarily a replacement for KPIs as they serve different purposes. KPIs are typically used to measure specific, quantifiable outcomes or activities, while OKRs are designed to set and achieve specific objectives, often with an emphasis on stretching beyond current capabilities. Depending on the needs and goals of the organization, a combination of KPIs and OKRs may be appropriate. 

Can you have both KPIs and OKRs 

Yes, it’s possible to have both KPIs and OKRs in an organization. 

KPIs provide a way to measure the performance of specific areas of a business, such as sales or customer service, and can help companies understand how well they’re meeting their goals.  

OKRs, on the other hand, are more focused on setting and achieving objectives that align with the company’s overall vision and strategy. 

Both KPIs and OKRs can work together to help organizations achieve their goals. By setting objectives with OKRs, companies can identify the KPIs that are most important to achieving those objectives. Similarly, by tracking KPIs, companies can identify areas where they need to set objectives with OKRs to improve their performance. 


In conclusion, both OKRs and KPIs are useful tools for measuring performance. While they have some similarities, they are also different in important ways. Ultimately, the choice between OKRs and KPIs depends on the organization’s goals and priorities. 

Talk to our coaches and experts to learn more about OKR and its effectiveness.   

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Frequently Asked Questions

What is the primary difference between OKRs and KPIs?

The primary difference between OKRs and KPIs is that OKRs are designed to set ambitious, measurable goals that are tied to a business's overall strategy, while KPIs are used to track and measure the performance of specific activities and processes within the business.

Can OKRs and KPIs be used together in a business or organization?

Yes, OKRs and KPIs can be used together in a business or organization. While OKRs are used to set overall strategic goals, KPIs can be used to track and measure progress toward those goals.

How do OKRs and KPIs align with business strategy?

Both OKRs and KPIs align with business strategy by helping to define and measure progress toward specific goals. OKRs are designed to set ambitious, measurable objectives that align with a business's overall strategy, while KPIs are used to track and measure the performance of specific activities and processes that contribute to those objectives.

Can OKRs and KPIs be used to measure different aspects of a business's performance?

Yes, OKRs and KPIs can be used to measure different aspects of a business's performance. OKRs are typically used to set goals related to growth, innovation, and overall business strategy, while KPIs are used to track and measure performance in specific areas such as sales, marketing, or customer satisfaction.

Are OKRs and KPIs useful for tracking employee performance?

OKRs and KPIs can be useful for tracking employee performance, particularly if they are tied to specific goals or objectives. By measuring progress towards these goals, businesses can track and evaluate employee performance, identify areas for improvement, and provide feedback to employees.