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What are Objectives & Key Results (OKRs) – Grow 10x in 2023 through OKRs

OKR Software
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In the business world, it’s important to have goals and objectives to ensure everyone is working towards a common purpose. However, simply having goals isn’t enough – they need to be specific, measurable, and attainable. That’s where OKRs come in. 

What Are OKRs

OKR is a powerful goal-setting framework that was first popularized by Intel and then later adopted by companies such as Google, LinkedIn, and Airbnb. OKRs are a way for individuals, teams, and organizations to set and track their goals and progress toward them. 

The OKR methodology consists of two main components: 


 Objectives are the big, ambitious goals that an organization or team wants to achieve. They should be specific, measurable, and aligned with the overall mission and vision of the organization. 

Key Results 

 Key Results are specific, measurable, and time-bound outcomes that must be achieved to reach the objectives. They should be quantifiable, achievable, and relevant to the objectives. 


THE OKR Formula 🧩

OKRs are typically written with an Objective at the top and 3-5 supporting Key Results below. They can also be written as a statement. 

Start with Verb: Accomplish, Drive, Envision, Improve, inspire, inspiration, enable, empower, support, uplift, outstanding, passion, introduce, shape, deliver, sustain, scale, grow, expand, become, find, discover, bulletproof

Formula: Verb + what do you want to do + so that / in order to 

The OKR formula can be represented as follows: 

Objective: What do I want to achieve🤔 

  • KR 1: How will I measure