How can OKRs and KPIs work together?

Published On: January 11, 2023|Categories: Objective and Key Results|

How can OKRs and KPIs work together?

Published On: January 11, 2023|
How can OKRs and KPIs work together - Datalligence

In the business world, setting and achieving goals is crucial for success. When it comes to measuring and achieving business goals, two terms that are often used are OKRs and KPIs. Often there is a debate between the two on which is better for the business.

While they may seem similar at first glance, the two terms have distinct differences and when used together, they can provide a powerful framework for achieving success.

We know the difference between OKR and KPI

But how can they work together?

In this blog, we shall have a look into how OKR and KPI correlate with each other. Before that let’s brush up on what is OKR and KPI.

What are OKRs and KPIs?

OKRs (Objectives and Key Results) are a powerful goal-setting framework developed by Intel in the 1970s. They are used to set specific, measurable, achievable, relevant, and time-bound objectives. OKRs consist of two parts: an objective and a set of key results. The objective is the goal that you want to achieve, while the key results are the specific and measurable actions that need to be taken to achieve that goal. OKRs are typically set on a quarterly or annual basis and are used to drive performance and progress toward company-wide or departmental goals.

KPIs (Key Performance Indicators) are metrics used to measure the performance of a company, department, or individual. KPIs are used to track progress toward goals and identify areas where improvements are needed. They can be used to measure a wide range of activities, such as revenue, customer satisfaction, and employee engagement.

To learn more about KPIs and OKRs: Visit our OKRs vs KPIs to get in-depth insights.

The use of OKRs and KPIs is a powerful combination for setting and achieving goals within a company. OKRs provide a framework for setting clear and measurable objectives, while KPIs are the metrics used to track progress toward those objectives. Together, OKRs and KPIs can help ensure that a company’s efforts are aligned with its overall strategy and that progress is being tracked and communicated effectively.

How OKRs Work

An OKR is a goal-setting framework that helps organizations align their efforts with their overall strategy. OKRs consist of two parts: an objective, which is a clear and measurable goal, and one or more key results, which are the metrics used to track progress toward that objective.

For example, an OKR for a company’s marketing department might be:

Objective: Increase brand awareness

Key Results:

  • Increase website traffic by 20%
  • Increase social media followers by 15%
  • Increase press coverage by 10 articles

Achieve 10x growth by implementing OKR software

How KPIs Work

KPIs, on the other hand, are metrics used to track progress toward objectives. KPIs are specific, measurable, and relevant to the objects being tracked. For example, if a company’s objective is to increase revenue, a KPI might be monthly revenue growth.

KPIs can be used to track progress at all levels of the organization, from individual team members to entire departments and the company. By regularly monitoring KPIs, organizations can identify areas where they are succeeding and areas where they need to improve.

How Well OKRs and KPIs Work Together

OKRs and KPIs are a winning combination when it comes to goal setting and tracking. Together, they provide a comprehensive framework for setting and achieving goals. Here’s how they work together:

1. Direction over Feedback:

OKRs set the direction for the organization and align everyone towards the same objectives, while KPIs provide feedback on progress and help identify areas for improvement.

2. Context with details:

OKRs provide a high-level view of the organization’s objectives and key results, while KPIs provide detailed data and metrics on specific aspects of the business.

3. Motivation and Accountability:

OKRs motivate employees by giving them a clear sense of purpose and ownership over their work, while KPIs provide a way to hold employees accountable for achieving specific results.

4. Aligns team’s efforts:

OKRs help align the efforts of teams and individuals towards a common goal and ensure that everyone is working towards the same objective. The use of KPIs also allows individuals to track their progress and measure the effectiveness of their efforts.

5. Prioritization:

OKRs help in setting the priorities for the organization and teams, which ensures that resources are allocated to the most important projects. Setting specific KPIs provides a measurable way to track the progress of these priorities.

6. Identify areas for improvement:

By monitoring KPIs, teams can quickly identify areas where performance is falling short and take corrective action. This ensures that progress is made in the right direction and that the organization remains on track to achieve its objectives.

7. Data-driven decision-making:

OKRs provide the direction, and KPIs provide the data, when these are combined, it provides a data-driven approach to making decisions. this helps the teams in getting a clear picture of the current scenario.

By combining the strengths of OKRs and KPIs, organizations can create a more comprehensive and effective approach to goal setting and performance management. OKRs provide a clear and actionable framework for setting strategic objectives, while KPIs provide a way to measure progress toward those objectives and identify areas for improvement. Together, they can help organizations improve performance and achieve their strategic objectives.


In summary, OKRs and KPIs are powerful goal-setting frameworks that organizations use to achieve their strategic objectives. While both have their unique strengths and uses, they can also be used together to create a more comprehensive and effective approach to goal setting and performance management. By aligning the direction, context, motivation, and accountability, organizations can achieve more effective performance management. Talk to our experts and coaches to gain more insights or Datalligence for “free”.

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