OKRs (Objectives & Key Results) are a collaborative framework that enables the team to work together and align towards a common goal. They are highly effective frameworks, and they drive collaboration among teams, units, and locations. OKRs for Marketing teams are especially important as they are dynamic and result-oriented frameworks and can work in great synergy with Marketing teams
We find that there is always a gap in understanding what the deliverables of the marketing department are. Mostly it is a mixture of science and art. They create brand awareness and at the same time generate leads as well. It is a combination of both subjective and quantitative measures
Having said that, the marketing department drives the organization toward results. They are responsible for both branding and bring in revenue for the Organization. Marketing strategy is key to every organization and execution is something crucial part.
Solving Marketing Challenges
The first step is to create high-level thinking before executing a strategy. We have seen often marketing teams being siloed and not connected with the organizational priorities when the organization is struggling to achieve its priorities. Marketing works in silos on their priorities, this might not help to scale up. Creating strategies for the marketing department that along with the organization’s priority is the starting point for creating departmental and individual OKRs that connects them to organization-level objectives
For example, the marketing department should have specific outcomes that help us achieve the organization’s objectives. increasing the click-through rate or the website traffic would be key to generating leads these metrics define dusky results RA Nokia will help you get aligned with the expectations
Increases Productivity
Productivity increases when there is employee engagement there are studies that state that there is a 21% increase in productivity when the employees are engaged so while using frameworks like OKRs. OKR process sets metrics that are measurable and ensures that the employees have a sense of accomplishment and contribute positively to the organization
How to start with OKRs
Start with defining the quality objective for the department and keep asking questions about how you are going to execute the objectives. Define the role that each one would play in achieving their objectives. Datalligence AI OKR Software helps you to create a departmental objective at the same time provides visibility help you to align with what matters to the business. Create input as well as output key results that would support achieving the desired outcome.
Teams might have a different focus and different priorities, the very specialty of OKR is that it can bring align with each other’s priorities as well as stay relevant to what matters to the business. It is extremely critical for a business to have a highly aligned and focused team that can help in achieving the objectives
While the marketing team can have aspirational objectives it is important that we measure a few critical factors like Brand conversions and so on. The marketing team can no longer act in silos as they are very aware of what is the objectives that they should align with.
Datalligence AI OKR software helps you to create and visualize OKRs that are specific to the team as well as individuals. The key metric it measures are
- Demand generation
- Product Marketing
- Content marketing
- Social media marketing
- PPC marketing
- Account-based marketing
- Public relations
Let us see a few example OKRs that will help you to create OKRS
1. Boost engagement on social media
Datalligence AI OKRs can help in creating and measuring engagement in social media. The digital marketing team can use OKRs as a navigator and guide in analyzing the progress
Objective: Increase engagement on social media
- KR 1: Increase FB impression by X%
- KR 2: Increase the YouTube view to X%
2. Improve Digital marketing conversions
Digital Marketing is very dynamic and vital to a business and leaders need to ensure that they address all the methods available. Datalligence AI OKR Software will help in improving sales and branding
Objective: Improve Digital marketing conversions
- KR 1: Increase Click Through Rate from X% to Y%
- KR 2: Increase traffic by x% through backlinks
3. Improve social media branding
Digital branding techniques differentiate the company from its competitors, and this can be measured through Datalligence AI OKR software
Objective: Create an awesome social media branding
- KR 1: Instagram impressions increase to X%
- KR 2: Increase the Quora post from X to Y a week
4. Improve the quality of future Blog Posts
Blogging is a particularly important aspect, and it drives the traffic to the website it is essential to measure the traffic to validate the strategies adopted
Objective: Enhance the quality of future Blog Posts
- KR 1 : X% clicks on inbound links
- KR 2: List 2 primary keywords and 10 secondary keywords
5. Increase Marketing Qualified Leads (MQLs)
Ensuring the lead is converted is the primary requirement for the entire digital marketing activities, Datalligence AI OKR Software help in measuring the lead and the conversion to measure if the efforts are channelized in the right direction. The quality of the leads also contributes to insights that are important to the business.
Objective: Generate more Marketing Qualified Leads (MQLs)
- KR 1: Increase email marketing MQLs from 100 to 150
- KR 2: Increase AdWords MQLs from 70 to 100
- KR 3: Increase organic search MQLs from 45 to 50
Conclusion
At Datalligence AI OKR Software we believe in bridging the gap between strategy and execution. We increase the focus and priority of the Marketing teams. Talk to our OKR coaches today.
If you are ready to achieve your ambitious goal, try our free trial today to get started with OKRs
