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OKRs and KPIs

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What is OKR

OKR stands for Objectives and Key Results. It is a powerful goal-setting framework used to set and track goals and measure progress in achieving them. 

In the OKR framework, objectives are specific, measurable, and time-bound goals that align with the overall mission and vision of the organization. Key results are the measurable outcomes that indicate progress toward achieving the objectives. 

One of the key benefits of OKRs is that they provide a way to align the efforts of individuals and teams with the strategic priorities of the organization. By setting clear objectives and measurable key results, OKRs help to focus attention and motivate action toward achieving important goals.  

OKRs are often reviewed and revised on a regular cadence, such as quarterly, to ensure that they remain relevant and challenging. 

Some examples of OKRs are:

Startup: Objective: Launch a new product Key Results: 

KR 1: Conduct customer research and interviews with 100 potential users 

KR 2: Develop and test three different product prototypes. 

Non-profit organization: Objective: Increase donor engagement Key Results: 

KR1: Send a personalized thank-you message to every donor within 24 hours of receiving a donation. 

KR2: Host three fundraising events with at least 100 attendees each. 

To learn more about OKRs, Visit our latest blog where we extensively talk about What are OKRs.

What is KPI 

KPI is a short form for Key Performance Indicator, which is a tool used to measure and evaluate how effectively an organization, team, or individual is achieving their goals. It aims and measures the organization’s business-as-usual metrics that evaluate the success of an ongoing process or specific activity.