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Linking OKRs to Vision

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A vision is a goal for what your business will be in the future. Every product, team, and business in existence needs a clear vision. That vision should translate to mission and strategy, which should then link to specific Outcomes and Key Results (OKRs).

As a business leader, it is essential to have a clear vision and mission for your company. When it comes to running a successful business, having a clear vision and mission is crucial. A vision and mission statement outlines the company’s purpose and goals and provides direction for the organization. However, simply having a vision and mission statement is not enough. This should naturally lead to prioritization, which should then lead to execution. Individual accountability is required for this process to function properly.

Vision → Mission → Strategy → OKRs → Priorities → Execution → Accountability

A proper flow for a business life must go through this process. They are the stepping stones that lead to the realization of the company’s vision. This blog lets us see how linking vision can improve your business life cycle.

So, how do you link your company’s vision to your goals?

The answer is OKRs!

OKR stands for Objectives and Key Results. It is a goal-setting framework that helps organizations align their efforts and resources toward achieving specific and measurable objectives. The framework consists of two parts: objectives (what needs to be achieved) and key results (how it will be achieved). OKRs are typically set on a quarterly or annual basis and are used to track progress and measure success. They are also used to ensure that all employees are working towards the same goals and objectives, which helps to increase productivity and drive results. OKRs are commonly used in business, but can also be applied in other areas such as personal development and education and are considered a best practice in modern management.


For example, if your vision is to “be the world’s leading provider of sustainable energy solutions,” one possible OKR might be:

Objective: Increase the number of renewable energy installations by 50% within the next 2 years Key Results:

  • Increase the number of solar panels installed by 35%
  • Increase the number of wind turbines installed by 20%
  • Increase the number of geothermal systems installed by 15%

By breaking down your vision into specific, measurable objectives, you can ensure that everyone in the organization is working towards the same goals. You can also use the key results to measure progress and make adjustments as needed.

Here are some steps you can take to link your company’s vision to your OKRs

Understand the Importance of Vision and Mission

Your vision and mission are the foundation of your company’s strategy and goals. They are the driving force behind everything you do and the reason why your company exists. Your vision is the long-term goal that you want to achieve, while your mission is the purpose of your company and the reason why it exists. Without a clear vision and mission, it’s difficult to set meaningful goals that align with your company’s overall strategy. Having a vision and mission is also a driving factor for your employees as they have a sense of direction on where the company is headed in the future.

Align Your Goals with Your Company Vision

When setting goals for your company, it’s essential to make sure they align with your company’s vision. Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). They should also be aligned with your company’s overall strategy, which is why it’s important to have a clear vision and mission